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The Art of Mercerized Cotton: Why Thread Count Isn't Everything
When shopping for luxury linens, most people fixate on thread count—but that's not the whole story. As a family-owned Italian linen manufacturer with 90 years of expertise, CASTELLO 1935 knows the real secret: mercerization. This specialized process transforms cotton at a molecular level, creating stronger, more lustrous fibers. Our mercerized cotton offers a 250-wash cycle guarantee—2.5 times the industry standard. Discover why thread count misleads and what truly matters in
6 days ago3 min read


The Hidden Cost of Cheap Hotel Linens:
Premium hotel linens deliver superior ROI despite higher upfront costs. Industry analysis shows CASTELLO 1935's 250-wash guarantee linens save $23,500 yearly per 100 rooms vs standard options lasting 100-150 cycles. Luxury hospitality expert with 90-year heritage serving Four Seasons, Ritz Carlton reveals how quality investment reduces replacement costs, enhances guest experience, and supports hotel sustainability initiatives.
Aug 123 min read


Weekly Tip: Are luxury linens worth it? Here's how they improve your sleep
Have you ever wondered if investing in luxury linens is really worth it? In this week's tip, we're diving into the world of luxury...
Aug 30, 20244 min read


The CASTELLO Difference: Misconception of Thread Count
When shopping for bed sheets, you’ve likely come across the term "thread count." It's often touted as a key indicator of quality, but...
Aug 20, 20242 min read


The CASTELLO Difference: Texcote Nano Treatment for Down Products
Discover the revolutionary approach that CASTELLO brings to enhancing the longevity and performance of down products through the...
Aug 16, 20242 min read


Discover the CASTELLO Difference: Mercerization
In a world where comfort and durability reign supreme in textiles, CASTELLO's mercerization process emerges as a joust of brilliance,...
Jul 31, 20242 min read


The Art of Italian Linen: Elevating Spaces with Luxurious Bedspreads
Italian linen: tradition meets luxury. Transform any room with elegant bedspreads. Quality craftsmanship, versatile design, lasting comfort.
Jul 3, 20243 min read


Crafting Comfort: The Journey of Italian Cotton Bedding from Field to Bedroom
Envelop yourself in the journey of Italian cotton bedding —a tale spun from the heart of tradition, weaving its way from the sun-kissed...
Jun 22, 20243 min read


How to Care for Your Cotton Sheets to Ensure They Last a Lifetime
Imagine slipping into a bed that's outfitted with cotton sheets so soft, they envelop you in a cocoon of comfort from the moment you lay...
Jun 20, 20243 min read


Achieving Ultimate Comfort and Style: The Guide to Luxurious Bedspreads
Dive into the world of luxurious bedspreads, where comfort meets style to transform your bedroom into a haven of sophistication.
Jun 13, 20243 min read
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