When a guest walks into a luxury hotel room, the first impression is always sensory—soft lighting, calming colors, and the unmistakable touch of premium linens. What many travelers don’t realize is that the linens play one of the most important roles in shaping their experience. And for the world’s most prestigious hotels, one choice stands above all: Italian linens . Here’s why leading hospitality brands insist on Italian craftsmanship for their beds, baths, and dining space

When guests think of Italian luxury, their minds often drift to smooth linens, soft duvets, or the serene beauty of a well-dressed room....

Envelop yourself in the journey of Italian cotton bedding —a tale spun from the heart of tradition, weaving its way from the sun-kissed...