We are very pleased to announce yet another LUXlife Award

When a guest walks into a luxury hotel room, the first impression is always sensory—soft lighting, calming colors, and the unmistakable touch of premium linens. What many travelers don’t realize is that the linens play one of the most important roles in shaping their experience. And for the world’s most prestigious hotels, one choice stands above all: Italian linens . Here’s why leading hospitality brands insist on Italian craftsmanship for their beds, baths, and dining space

For nearly a century, luxury hotels around the world have shared a quiet, universal truth: the guest experience begins the moment their eyes meet the bed . Before the softness is felt, before the sheets are turned back, before rest even begins — the color speaks first. And in the world of luxury hospitality, that color is almost always white . But why?Why do the most prestigious properties — from Lake Como to the Amalfi Coast, from Manhattan penthouses to Maldives overwater v

Introduction: The Soul Behind the Thread In luxury hospitality, true excellence doesn’t come from marble floors or golden chandeliers—it comes from the quiet comfort guests feel when they sink into a perfectly made bed. For nearly a century, Italian linen artisans  have defined that comfort through craftsmanship that blends heritage, innovation, and soul. At Castello 1935 , this legacy continues to shape how hotels worldwide define quality, transforming sleep into an experien

Guests often judge a hotel’s cleanliness not by the lobby or the linens — but by the pillow. The pillow touches the face, the breath, and the skin. It is intimate. It must feel clean, fresh, and comfortable in a way that inspires trust. Yet behind the crisp pillowcase lies the real hero of hygiene and guest comfort: The Pillow Protector. What Is a Pillow Protector? A pillow protector (or encasement) is a hidden layer  placed between the pillow and the pillowcase .It is desig

When guests think of Italian luxury, their minds often drift to smooth linens, soft duvets, or the serene beauty of a well-dressed room....

When people think of fine Italian linen, they often picture sunlit fields and centuries-old weaving traditions. What’s rarely talked...

In today’s hospitality landscape, sleep is the new luxury . Guests no longer evaluate their stay solely by the amenities offered or the...

When shopping for luxury linens, most people fixate on thread count—but that's not the whole story. As a family-owned Italian linen manufacturer with 90 years of expertise, CASTELLO 1935 knows the real secret: mercerization. This specialized process transforms cotton at a molecular level, creating stronger, more lustrous fibers. Our mercerized cotton offers a 250-wash cycle guarantee—2.5 times the industry standard. Discover why thread count misleads and what truly matters in