In 2025, luxury hotels around the world are quietly making one of the most impactful upgrades to their guest experience — transitioning to 800+ thread count bedding . What was once a rare indulgence reserved for top-tier suites is now becoming a new industry standard for properties committed to exceptional comfort, elevated brand identity, and higher guest satisfaction scores. As discerning travelers become more educated about sleep wellness, hotels are responding by investin

When a guest walks into a luxury hotel room, the first impression is always sensory—soft lighting, calming colors, and the unmistakable touch of premium linens. What many travelers don’t realize is that the linens play one of the most important roles in shaping their experience. And for the world’s most prestigious hotels, one choice stands above all: Italian linens . Here’s why leading hospitality brands insist on Italian craftsmanship for their beds, baths, and dining space

For nearly a century, luxury hotels around the world have shared a quiet, universal truth: the guest experience begins the moment their eyes meet the bed . Before the softness is felt, before the sheets are turned back, before rest even begins — the color speaks first. And in the world of luxury hospitality, that color is almost always white . But why?Why do the most prestigious properties — from Lake Como to the Amalfi Coast, from Manhattan penthouses to Maldives overwater v

Introduction: The Soul Behind the Thread In luxury hospitality, true excellence doesn’t come from marble floors or golden chandeliers—it comes from the quiet comfort guests feel when they sink into a perfectly made bed. For nearly a century, Italian linen artisans  have defined that comfort through craftsmanship that blends heritage, innovation, and soul. At Castello 1935 , this legacy continues to shape how hotels worldwide define quality, transforming sleep into an experien

When people think of fine Italian linen, they often picture sunlit fields and centuries-old weaving traditions. What’s rarely talked...

Discover the revolutionary approach that CASTELLO brings to enhancing the longevity and performance of down products through the...