In 2025, luxury hotels around the world are quietly making one of the most impactful upgrades to their guest experience — transitioning to 800+ thread count bedding . What was once a rare indulgence reserved for top-tier suites is now becoming a new industry standard for properties committed to exceptional comfort, elevated brand identity, and higher guest satisfaction scores. As discerning travelers become more educated about sleep wellness, hotels are responding by investin

When a guest walks into a luxury hotel room, the first impression is always sensory—soft lighting, calming colors, and the unmistakable touch of premium linens. What many travelers don’t realize is that the linens play one of the most important roles in shaping their experience. And for the world’s most prestigious hotels, one choice stands above all: Italian linens . Here’s why leading hospitality brands insist on Italian craftsmanship for their beds, baths, and dining space

Introduction: The Soul Behind the Thread In luxury hospitality, true excellence doesn’t come from marble floors or golden chandeliers—it comes from the quiet comfort guests feel when they sink into a perfectly made bed. For nearly a century, Italian linen artisans  have defined that comfort through craftsmanship that blends heritage, innovation, and soul. At Castello 1935 , this legacy continues to shape how hotels worldwide define quality, transforming sleep into an experien

Guests often judge a hotel’s cleanliness not by the lobby or the linens — but by the pillow. The pillow touches the face, the breath, and the skin. It is intimate. It must feel clean, fresh, and comfortable in a way that inspires trust. Yet behind the crisp pillowcase lies the real hero of hygiene and guest comfort: The Pillow Protector. What Is a Pillow Protector? A pillow protector (or encasement) is a hidden layer  placed between the pillow and the pillowcase .It is desig

When people think of fine Italian linen, they often picture sunlit fields and centuries-old weaving traditions. What’s rarely talked...

Premium hotel linens deliver superior ROI despite higher upfront costs. Industry analysis shows CASTELLO 1935's 250-wash guarantee linens save $23,500 yearly per 100 rooms vs standard options lasting 100-150 cycles. Luxury hospitality expert with 90-year heritage serving Four Seasons, Ritz Carlton reveals how quality investment reduces replacement costs, enhances guest experience, and supports hotel sustainability initiatives.