In 2025, luxury hotels around the world are quietly making one of the most impactful upgrades to their guest experience — transitioning to 800+ thread count bedding . What was once a rare indulgence reserved for top-tier suites is now becoming a new industry standard for properties committed to exceptional comfort, elevated brand identity, and higher guest satisfaction scores. As discerning travelers become more educated about sleep wellness, hotels are responding by investin

Introduction: The Soul Behind the Thread In luxury hospitality, true excellence doesn’t come from marble floors or golden chandeliers—it comes from the quiet comfort guests feel when they sink into a perfectly made bed. For nearly a century, Italian linen artisans  have defined that comfort through craftsmanship that blends heritage, innovation, and soul. At Castello 1935 , this legacy continues to shape how hotels worldwide define quality, transforming sleep into an experien

The hospitality industry is rethinking linen management as operational costs climb and guest expectations soar. Forward-thinking hotels are abandoning the 'cheapest upfront cost' mentality—a 100-room property using premium linens saves $23,500 annually vs budget alternatives. From sustainability as a competitive advantage to technology-driven transparency, discover the 5 critical trends reshaping hotel linen strategies in 2025 and why quality investment pays dividends.