When guests think of Italian luxury, their minds often drift to smooth linens, soft duvets, or the serene beauty of a well-dressed room....

When shopping for luxury linens, most people fixate on thread count—but that's not the whole story. As a family-owned Italian linen manufacturer with 90 years of expertise, CASTELLO 1935 knows the real secret: mercerization. This specialized process transforms cotton at a molecular level, creating stronger, more lustrous fibers. Our mercerized cotton offers a 250-wash cycle guarantee—2.5 times the industry standard. Discover why thread count misleads and what truly matters in

Have you ever wondered if investing in luxury linens is really worth it? In this week's tip, we're diving into the world of luxury...