When guests think of Italian luxury, their minds often drift to smooth linens, soft duvets, or the serene beauty of a well-dressed room....

The hospitality industry is rethinking linen management as operational costs climb and guest expectations soar. Forward-thinking hotels are abandoning the 'cheapest upfront cost' mentality—a 100-room property using premium linens saves $23,500 annually vs budget alternatives. From sustainability as a competitive advantage to technology-driven transparency, discover the 5 critical trends reshaping hotel linen strategies in 2025 and why quality investment pays dividends.